NOTES OF A DISCURSIVE ANALYSIS OF REPRESENTATIONS OF MASCULINITY(S) IN PUBLISHERS OF MEN'S HEALTH

Abstract

The concept of masculinity can be a fundamental part of thinking about the regulation of bodies in contemporaneity, since, in most studies that operationalize it, its use is neither reifying nor essentialist. This paper is part of the analysis of discursive clippings of two editorials of Men’s Health magazine to try to notice how discursivization networks are associated with ways of enunciating about the production of masculinity. It is concluded that masculinity is of the order of production and that, by reaffirming modes of existence of masculinity, there is the subalternization of other forms of (re) existence. Thus, it becomes urgent to think about the representations and discursive practices that reflect on the way bodies are regulated in contemporary times. The theory that supported the analyses was the analysis of French discourse by Michel Pêcheux.